連(lian)云(yun)港(gang)雙亞機(ji)(ji)械(xie)有限公司是一家主營(ying)各種(zhong)農(nong)(nong)業(ye)機(ji)(ji)械(xie)的廠(chang)家，那么農(nong)(nong)業(ye)機(ji)(ji)械(xie)為什么會被這么需要呢(ni)？

1）農(nong)村對(dui)農(nong)業機械需求潛力較大

中國(guo)(guo)地(di)(di)大(da)物(wu)博，同(tong)時也是(shi)一個農(nong)(nong)業(ye)(ye)大(da)國(guo)(guo)。中國(guo)(guo)的(de)(de)農(nong)(nong)業(ye)(ye)耕地(di)(di)有15 億畝，但農(nong)(nong)業(ye)(ye)機械(xie)使(shi)(shi)用比率相對(dui)(dui)發(fa)達國(guo)(guo)家來(lai)說(shuo)還很低，如根據中國(guo)(guo)消費者協會調查在 2006 年中國(guo)(guo)南方(fang)水稻收割機的(de)(de)運用比率才 20%，因(yin)此中國(guo)(guo)農(nong)(nong)村對(dui)(dui)農(nong)(nong)業(ye)(ye)機械(xie)的(de)(de)需求潛力(li)還很大(da)。隨著中國(guo)(guo)農(nong)(nong)村產業(ye)(ye)化進(jin)程推進(jin)，在今后農(nong)(nong)村使(shi)(shi)用農(nong)(nong)業(ye)(ye)機械(xie)方(fang)面還有巨大(da)的(de)(de)發(fa)展潛力(li)。

2）農村(cun)購買農業機械差(cha)異(yi)性和層次性突出

我(wo)國由于(yu)地(di)域(yu)廣(guang)闊，農(nong)(nong)(nong)(nong)(nong)村的分布也(ye)(ye)比較分散，在(zai)購買農(nong)(nong)(nong)(nong)(nong)業機械(xie)方面也(ye)(ye)很難像(xiang)城(cheng)市(shi)人群那樣(yang)集中(zhong)購買，這(zhe)就導致(zhi)農(nong)(nong)(nong)(nong)(nong)村市(shi)場農(nong)(nong)(nong)(nong)(nong)業機械(xie)購買的差異(yi)性和(he)層(ceng)(ceng)次性非(fei)常突出。首先，農(nong)(nong)(nong)(nong)(nong)村區域(yu)間購買農(nong)(nong)(nong)(nong)(nong)機的水(shui)平(ping)不同(tong)(tong)，而且農(nong)(nong)(nong)(nong)(nong)村平(ping)原、丘陵、草原、山川(chuan)不同(tong)(tong)地(di)形對(dui)農(nong)(nong)(nong)(nong)(nong)機產品的需(xu)求也(ye)(ye)不同(tong)(tong)。其次，農(nong)(nong)(nong)(nong)(nong)村即便同(tong)(tong)一區域(yu)內(nei)不同(tong)(tong)農(nong)(nong)(nong)(nong)(nong)戶富裕程度(du)不同(tong)(tong)，所(suo)以在(zai)購買農(nong)(nong)(nong)(nong)(nong)機時也(ye)(ye)存在(zai)差異(yi)性。再者(zhe)，我(wo)國農(nong)(nong)(nong)(nong)(nong)村市(shi)場也(ye)(ye)具有層(ceng)(ceng)次性，大(da)致(zhi)分為東部沿海、中(zhong)部平(ping)原、西部內(nei)陸三(san)(san)層(ceng)(ceng)階梯市(shi)場，這(zhe)三(san)(san)層(ceng)(ceng)階梯市(shi)場的農(nong)(nong)(nong)(nong)(nong)民們在(zai)農(nong)(nong)(nong)(nong)(nong)機消費上的消費心理、消費結構上也(ye)(ye)存在(zai)不同(tong)(tong)。

3）農村購買農業機械具有示范性

農村(cun)的(de)(de)(de)農民(min)由于較大多數還保留著(zhu)濃厚的(de)(de)(de)小農思想(xiang)，而(er)且農村(cun)比鄰而(er)居的(de)(de)(de)居住特點也導(dao)致(zhi)農民(min)之間有著(zhu)濃郁的(de)(de)(de)從眾心理和攀(pan)比心理，往(wang)往(wang)一戶農民(min)有何(he)風吹草(cao)動都(dou)會把信息傳播給其他(ta)農民(min)。因此，一戶農民(min)購(gou)買了什么好(hao)的(de)(de)(de)農業機械(xie)，通常(chang)很(hen)快別人家也會知曉并仿效，從而(er)形(xing)成良好(hao)的(de)(de)(de)示范性作(zuo)用(yong)。

4）農村購買農業機械注重功能性

農(nong)(nong)(nong)(nong)(nong)村的(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)民(min)(min)消費觀比(bi)(bi)較淳(chun)樸，農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)消費市場(chang)還處(chu)于功(gong)(gong)能(neng)(neng)(neng)性需求(qiu)階段，即農(nong)(nong)(nong)(nong)(nong)民(min)(min)主要(yao)(yao)強調(diao)產(chan)品(pin)的(de)(de)(de)(de)實(shi)用(yong)性和物質利益，不(bu)(bu)太重視產(chan)品(pin)的(de)(de)(de)(de)個性展示和美(mei)觀價(jia)值(zhi)。而農(nong)(nong)(nong)(nong)(nong)民(min)(min)的(de)(de)(de)(de)這種功(gong)(gong)能(neng)(neng)(neng)性消費觀念對(dui)于農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)產(chan)品(pin)需求(qiu)的(de)(de)(de)(de)表(biao)現主要(yao)(yao)有下列幾種：一是農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)的(de)(de)(de)(de)實(shi)用(yong)性，農(nong)(nong)(nong)(nong)(nong)民(min)(min)比(bi)(bi)較重視農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)的(de)(de)(de)(de)產(chan)品(pin)性能(neng)(neng)(neng)，并能(neng)(neng)(neng)適應(ying)農(nong)(nong)(nong)(nong)(nong)村的(de)(de)(de)(de)消費水平(ping)和消費環境(jing)，不(bu)(bu)太觀注農(nong)(nong)(nong)(nong)(nong)機(ji)(ji)(ji)的(de)(de)(de)(de)美(mei)觀性；二是農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)的(de)(de)(de)(de)價(jia)廉性，在保障農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)實(shi)用(yong)和耐用(yong)的(de)(de)(de)(de)前提下，農(nong)(nong)(nong)(nong)(nong)民(min)(min)要(yao)(yao)求(qiu)農(nong)(nong)(nong)(nong)(nong)機(ji)(ji)(ji)價(jia)錢越便(bian)宜越好，如(ru)果(guo)兩(liang)款農(nong)(nong)(nong)(nong)(nong)機(ji)(ji)(ji)的(de)(de)(de)(de)基本功(gong)(gong)能(neng)(neng)(neng)一致(zhi)，農(nong)(nong)(nong)(nong)(nong)民(min)(min)肯(ken)定是選擇價(jia)位較低(di)的(de)(de)(de)(de)那款；三是農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)的(de)(de)(de)(de)簡便(bian)性，農(nong)(nong)(nong)(nong)(nong)民(min)(min)一般文(wen)化程(cheng)度都不(bu)(bu)高，在農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)使用(yong)上只強調(diao)農(nong)(nong)(nong)(nong)(nong)機(ji)(ji)(ji)具(ju)備基本的(de)(de)(de)(de)簡單功(gong)(gong)能(neng)(neng)(neng)即可，比(bi)(bi)如(ru)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)中的(de)(de)(de)(de)聯(lian)合(he)收(shou)割(ge)機(ji)(ji)(ji)，農(nong)(nong)(nong)(nong)(nong)民(min)(min)大多(duo)只要(yao)(yao)求(qiu)把小麥等收(shou)割(ge)干凈就行，對(dui)于聯(lian)合(he)收(shou)割(ge)機(ji)(ji)(ji)的(de)(de)(de)(de)其它(ta)功(gong)(gong)能(neng)(neng)(neng)并不(bu)(bu)注重，而且(qie)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)機(ji)(ji)(ji)械(xie)(xie)易操作、易修理可能(neng)(neng)(neng)更被農(nong)(nong)(nong)(nong)(nong)民(min)(min)歡迎(ying)。

看了(le)(le)這么多，相信大家對(dui)于連(lian)云(yun)港雙亞(ya)機械有限公司也有了(le)(le)一(yi)定的(de)了(le)(le)解，想要(yao)了(le)(le)解更多資訊，歡迎(ying)咨詢我們。